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John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)

Ulitzer Provides a Powerful Social Journalism Platform

I was reading a blog post entitled "Confessions of a Ulitzer Addict" by John Funnel this morning as I arrived in the office. Then Nancy forwarded me the following email she received from Joe Austin on Friday. Nancy was at the Jersey shore for a long weekend and she is going through her in box this morning. Joe has been a long-time Ulitzer author and has created a number of Ulitzer topics including Cloud Backup and Recovery Journal, Email Archiving Journal, GRC Journal, Green Storage Journal, Infrastructure On Demand, and SharePoint Archiving Journal. Here is Joe Austin's email to Nancy. Another late night development work at Ulitzer, Inc. headquarters, testing the platform on popular browsers and their most used versions From: Joe Austin Date: Fri, 25 Sep 2009 16:10:57 To: Nancy Valentine Subject: Quote for Ulitzer Hi Nancy, Here's a quote for the main Ulitzer site... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds. Why? The reason is simple – the marketing seat at the boardroom table is getting closer and closer to the CEO seat because marketing is no longer viewed as a cost center but rather a revenue driver. As marketers, if we can ... (more)

Velocity's B2B Content Marketing Workbook

We are very excited to bring to you Velocity's latest eBook: The B2B Content Marketing Workbook -Thought Leadership for B2B Lead Generation and Beyond. Velocity's latest eBook not only has a great overview on strategic B2B content marketing but also a very slick design. Velocity's B2B Content Marketing WorkBook covers these topics. What is Content Marketing Why you need to get good at  Content Marketing Why you’re perfectly placed to do it really, really well How to pick a topic prospects care about What ‘good’ B2B Content Marketing looks like — lots of examples We have invited Doug Kessler, the author of B2B Content Marketing WorkBook to discuss his eBook. Doug Kessler is the Creative Director and co-founder of Velocity, the London-based B2B marketing agency specializing in technology markets.  He started his career at Ogilvy & Mather New York on consumer accounts ... (more)

The Craving for Connectivity…

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however, what I REALLY wanted was that…and much more. Are you certain that your organization is offering what your customers crave? Sure, the Starbucks example has been used way too often – but you have to admit that they DO understand that what their customers crave isn’t merely a cup of coffee, no... (more)

Ulitzer Live! New Media Conference & Expo

http://twitter.com/fuatkircaali I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This was my first trip to the island. I didn't do any research and had false expectations based on my long-time love affair with the island of Cat Cay in the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the island, my pilot called a cab for me to take me to my hotel. According to the cab driver the island's population was around 30,000 off-season and well over 100,000 during its peak summer season. These numbers change drastically from driver to driver or whomever you ask, of course. As compared to a maximum three to six neighbors any time I go home to Cat Cay, this was an instant shock to me. I had a relaxing two-day weekend in Martha's Vineyard. As long as I ... (more)

Ulitzer Live! New Media Power Panel at Santa Clara Convention Center

New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Ulitzer Live! West will take place on December 6, 2010, in San Jose, California. The Call for Papers for both events are now open. Ulitzer is a "new media" social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get ... (more)

Jonathan Kantor's Crafting White Paper 2.0

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader. Crafting White Paper 2.0 Table of Contents and FREE Sample Chapter. I have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0 and share his insights on white papers with us. Jonathan Kantor is the principal and founder of The Appum Group, The White Paper Company, and has been producing commercial white papers for the past 11 years... (more)

The Power of Trust

So, how's this for ultimate trust? I imagine a few cynics out there see a little dog with a death wish. Others may see proof that curiosity really will kill the cat, er pup.I see the power of trust in action. The power to defy even the most basic of instincts - self preservation. The power to change the game. When we trust in ourselves, we go bravely into new situations. Self trust is the fuel that powers us to explore new worlds, test new theories, expand our horizons.  When we trust ourselves, we have the courage to move beyond the known and safe. We move beyond our past and reach for our full potential. When we don't trust ourselves, we're tethered to a predictable, repeatable world. When we trust others, we can do the unimaginable. When we unite with others in total trust, focused on a common goal, there are no limits to what we can accomplish.  We can reach... (more)

MarketingProfs Releases 'The State of Social Media Marketing' Report

LOS ANGELES, CA -- (Marketwire) -- 12/10/09 -- MarketingProfs, a trusted online resource for more than 350,000 professional marketers, announces the latest addition to their line of research publications, The State of Social Media Marketing. MarketingProfs tapped into 5,140 MarketingProfs members that represent more than 40 industry verticals -- from Fortune 100 companies to individual consultants -- to determine, in an unbiased manner, how companies, marketers and consumers are truly and specifically engaging in and implementing social media programs. The State of Social Media Marketing survey results provide an in-depth look into: -- Defining what is hype and what is fact; -- Determining the true cost of social media (including salaries); -- Establishing social media vehicle adoption rates; -- Understanding how marketers use social media tactics and establish ben... (more)

Boosting Your Confidence in Presentations

How is it that normally secure, confident, outgoing people can feel so nervous about giving a presentation? A recent survey of the top 10 things people most dreaded showed Public Speaking as top of the list closely followed by Death! Presumably if you were asked to give a eulogy at a funeral you would prefer to be in the ‘box'. It is likely, as a manager, that you will be asked to present in some form or other to an audience. It may be something informal such as a "Good Luck and Thank-you" speech to a departing employee or a full-on presentation to the board. So what is it that prevents people from being themselves when it comes to public speaking? The main factor is ‘stage-fright', when you move centre stage and all the attention is on you, and you freeze. You are like a rabbit caught in the headlights of an oncoming vehicle at night. You are powerless; your legs fe... (more)