Content Marketing Journal

A Great Video Points the Way to Effective Use of RSS Written by Paul Mosensen   An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter…… Via www.youtube.com ... (more)

Why You Need Better Content, Not Just More Content

As part of a marketing evaluation we delivered to a client this week, we covered Search Engine Optimization (SEO), and in particular how the volume of indexed content plays a major role in the success of any SEO effort. The situation was simple: one of this company’s biggest competitors showed hundreds of indexed content pieces, and our client showed around ten. Game, set, match to the competitor, right? Not so fast, my content marketing friends. First, think about the sales funnel: While there’s no universally accepted set of steps in the sales funnel, I typically use the follo... (more)

Announcing Bravais: Xyleme’s Cloud Solution for Learning Content Delivery

Xyleme, Inc. announced the release and immediate availability of their latest technological breakthrough, Bravais™. Bravais [pronounced brav-ey] is a cloud solution that allows organizations to quickly build personalized learning applications, connecting students, employees and customers to the content they need, using the apps they prefer, on the devices they choose. The announcement was made this morning at Learning Technologies 2012 in London. Unlike traditional content sharing systems or learning management systems, Bravais stores content as individual learning objects, allo... (more)

Visuals: Now a Requirement for Effective PR and Marketing Communications

NEW YORK, Jan. 24, 2012 /PRNewswire/ -- Adding visuals to public relations and marketing messages continues to grow in importance, fueled in part by the rapidly growing interest in Pinterest, a free visual bookmarking service people use to visually bookmark and organize content they find interesting.  The opportunity for brands to communicate visually is undeniable, and today on the Beyond PR blog, we delve into using visuals – and services like Pinterest – as part of an organization's communication mix. Read the full story here:  http://blog.prnewswire.com/2012/01/24/pinning-th... (more)

Buddy Media Reports Record Growth as Investment in Social Software Accelerates

NEW YORK, Jan. 25, 2012 /PRNewswire/ -- Buddy Media, the social enterprise software of choice for eight of the world's top ten global advertisers, today announced record growth for 2011, fueled by winning more than 300 new customers, including some of the world's most recognizable global brands such as Citibank, IBM, Volvo, New York Life, Yoplait, and the National Football League. (Logo: http://photos.prnewswire.com/prnh/20120125/NY41176LOGO ) Buddy Media has doubled in size, from just over 100 employees in January 2011 to more than 225 globally today. The company scaled aggressi... (more)