Remember, we're human beings and after all isn't that what this social media
thing is all about? Isn't it about connecting people to people? Connecting
people to you, your product, your service, your solution? And what will
happen in the future? It will be about connecting clients to clients where
they will discuss you, your product recommendations, your service standards,
and results of the solutions you recommended.
How will you ever provide this high level of connectivity? Will it come
through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F
meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL
INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to
So you're frightened of this new world of connectivity, that's human. You
want things to remain the same, that's human. Before you take the ne... (more)
My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from
within an existing audience. There are already thousands of readers coming
to the Ulitzer site, so if they are interested in my topics such as
marketing, they will find my articles as well as others. Ulitzer allows the
writer the ... (more)
I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I
took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This
was my first trip to the island. I didn't do any research and had false
expectations based on my long-time love affair with the island of Cat Cay in
the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the
island, my pilot called a cab for me to take me to my hotel. According to the
cab driver the island's population was around 30,000 off-season and well over
100,000 during its peak summer season. These numbers change drastically from
driver to driver or whomever you ask, of course. As compared to a maximum
three to six neighbors any time I go home to Cat Cay, this was an instant
shock to me.
I had a relaxing two-day weekend in Martha's Vineyard. As long as I ... (more)
New Media on Ulitzer
The message from The Utah Technology Council’s (UTC) annual PR breakfast is
clear: Social media is blurring the lines between PR, branding, advertising,
marketing and social media. Don’t resist it. Harness its power.
“People need to stop thinking in terms of social media marketing and PR vs.
traditional marketing and PR,” said event co-chair and presenter Jack
Hadley, CEO of Lava 7. Hadley was one of three social media experts, together
with Rachel Herrscher of Today’s Mama and Brian Watkins of Adobe, who
presented to PR and marketing executives last week. UTC member Neumont
University hosted this year’s annual PR breakfast event which was sponsored
by Business Wire.
Social media outlets such as Facebook and Twitter allow public relations and
marketing professionals to pull information from customers as opposed to the
traditional methods of pus... (more)
Jump Start Your Online Public Relations for Free
They call it public relations for a reason. Although PR methodology has
focused primarily on getting the traditional media to write about your
company or your client’s company, the goal has always been to influence
‘the public’, that is those members of the population that you want to
Thanks to the infinite reach of the Internet, you have the capability to
extend that influence dramatically. But, you need to change your approach
and your toolkit as part of a 21st century PR strategy.
If your primary public relations strategy still amounts to sending press
releases to a finite number of media contacts, you fail to take advantage of
the Internet. You are not reaching the new influencers, to use Paul
You need to do do more than reach those influencers. You need to take
advantage of t... (more)
What is Web 2.0? It's not software or a new web browser. Rather it's an idea
that the web used to be (what's now called Web 1.0) marketers communicating
to consumers. They simply read and responded to what was being put out there
by marketers. Web 2.0 though is more interactive where these consumers become
more like participants adding reviews about products, blogging, tweeting and
so forth about you and your business.
Web 2.0 is "We own the Internet. Play by our rules, or suffer the
Web 1.0 was for consumers and Web 2.0 is for participants...those who create
and add to information, not just read what others say.
So how do you get on the Web 2.0. Well, you're already on it whether you're
harnessing it's power or not. People are most likely already blogging about
you for example. So how do you harness it's power?
Blogs, micro-blogs, wiki's, message boar... (more)
When you were building your website, of course you asked yourself these
Who's going to read it?
What will they get from what they read?
What do they do after that?
What do you do in response?
So how does all that play into your interactive marketing campaigns? It's a
similar process, only there's a lot more interaction with potential customers
to use for fine tuning as the campaign progresses.
We all get email marketing messages. The ones that really irritate me are the
offers that get sent repeatedly with the exact same messaging. If it doesn't
catch my eye the first time, why would they think I want to see the same
thing 5 more times in two days?
At this point, I unsubscribe. Or ignore them because I know I'll get ten more
for that webinar that I'm not sure I want to commit to now, so why bother?
They aren't likely to let me forget about it.
Don't you consid... (more)
I’ve been consulting successfully for over 20 years now. That makes me an
old-timer in many folks’ perceptions. Friends and associates often come to
me for advice on how to start their own consulting business – mostly around
how to position themselves as an expert in the market.
Here’s the advice I give:
Focus. The first inclination for any new consultant is to try to ‘do it
all’. After all, you’ve dabbled in a number of different aspects of your
field, right? Wrong. In my experience, the best way to be successful is to
focus first on a narrow set of skills and areas where you can add the most
value. You need to evidence your experience and success in a few key areas to
get started. So focus on the areas where you’re strongest and most
well-known by associates and peers – where you can have the most compelling
references. You can always expand over time. Evidence yo... (more)
I must confess I am very new to Ulitzer as an online channel of social
communication media. But I am delighted about its raison d'être.
However, I cannot but ask these questions: Is Ulitzer the beginning of a new
trend or the ultimate death of journalism?
Or is it the glorification of e-journalism?
The realization of new journalism practice in the age of Web services and
These series of questions are being answered everyday as the new social media
moguls and barons and baronesses of the Internet Media launched another
online media channel, one after another.
We must give kudos to the visionaries among us who realize the powerful role
of Internet technology and quickly seized on its powerful promise by giving
voice to every kind of idea and thought under the sun.
And what has technology not redefined yet? Think about it, from e-retailing
to e-democr... (more)
After their groundbreaking live, online auction in Austin, iBidcondo is
pleased to announce the latest addition to its Auction list: The Beat Condos
at South Side in downtown Dallas, Texas. The premiere iBidcondo Auction,
where a winning bid of $87,000 was placed for a $690,000 Star Riverside Unit
in Austin, was the first in a series of upcoming "recession buster"
auctions. Continuing to provide only the highest quality properties at
remarkable prices, iBidcondo moves forward with the first auction of The Beat
Condos set for Monday, July 27th, 2009.
"The Beat Condos match perfectly with our iBidcondo audience. Our previous
iBidcondo Auction leads me to believe that this is going to present another
fantastic buying opportunity for iBidcondo's market" states Eugene Marchese,
founder of iBidcondo.
Developed by Matthews Southwest and CORGAN, The Beat Condos are exactly ... (more)
I had to remind a client of that fact as we were discussing their last
product launch - a launch that was less successful than they'd hoped.
The executive was complaining to me that the revenues just hadn't ramped as
expected. The field was discounting, selling point products versus the
complete solution, so margins were disappointing as well.
The company had to finally assign quotas against the newly launched product
to get the field to pay attention to this revolutionary whatchamadoodle. The
field hadn't even found early reference customers - the company had only
targeted the ones nominated by engineering.
Does anyone else smell a rat? I surely did.
I hear this story too often. All about how sales is the reason that product
launches and marketing efforts fail - why our marvels of innovation never
achieve the recognition (or revenue) they deserve. What a bunch of bal... (more)