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In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset. A good article that outlines the steps for the planning and strategic upfront work is "10 steps to a practical social media business strategy" by Allen Bonde, where he describes the fundamental and basic steps that must be done upfront, such as creating a mission statement and a marketing plan, assigning ownership and defining policies, all before getting to specific social media channels. Now assuming that you have done your strategy homework, let’s take a look at how we can leverage various social media channels in an integrated and orchestrated fashion (in terms of specific tactics) to ma... (more)

Be the CEO of Your Life

In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It's about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn't just for companies anymore. There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and think of you. Having a strong Personal Brand seems to be a very important asset in today's online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success. It is the positioning strategy behind the world's most successful people, like Oprah Winfrey, Tiger Woods, Michael Jordan, Donald Trump, Richard Branson and Bill Gates... (more)

The Power of Trust

So, how's this for ultimate trust? I imagine a few cynics out there see a little dog with a death wish. Others may see proof that curiosity really will kill the cat, er pup.I see the power of trust in action. The power to defy even the most basic of instincts - self preservation. The power to change the game. When we trust in ourselves, we go bravely into new situations. Self trust is the fuel that powers us to explore new worlds, test new theories, expand our horizons.  When we trust ourselves, we have the courage to move beyond the known and safe. We move beyond our past and reach for our full potential. When we don't trust ourselves, we're tethered to a predictable, repeatable world. When we trust others, we can do the unimaginable. When we unite with others in total trust, focused on a common goal, there are no limits to what we can accomplish.  We can reach... (more)

Why the Massive Move to Mobile Computing Changes Content Marketing Rules

For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smartphones Soar First, smartphones such as the Blackberry, Nokia, and iPhone entered the picture. But, as recently as 2007 total smartphone sales were only 122 million. Alex Cocotas of BI Intelligence predicts that annual smartphone sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10 years. Tablets Triumph In the first year of its existence, 1981, the IBM PC sold 100,000 units. Most of those buyers were geeks or leading-edge business users. Apple’s new iPad sold 3 million units in its first weekend and more than 50 million units since the introduction of the first iPad just 2 years ago. As Tim Bajarin reported in Techland.Time.com in April of ... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

What Will the "New" PR Companies Look Like?

In a recent interview, while answering the question "What will the "new" PR companies look like?" Fuat Kircaali says: "The new PR companies won't be putting out press releases and won't be in the press release business. The PR firm of the future will employ professional bloggers who will use social media tools to get their message into the hands of their targeted audience. The press release business already belongs to the Stone Age. The new PR game will be played by rock star bloggers on brand new platforms and distribution channels such as Ulitzer."   The caption reads "Steve Adubato, Political Analyst, CBS2 Blogger" I was waiting to watch the Sunday Morning magazine show on CBS yesterday and I saw this caption, which reminded me Kircaali's reference to "professional corporate bloggers." ... (more)

Will PR Firms Survive The New Media Avalanche?

http://twitter.com/fuatkircaali Last week I received an email from Lindsey Miller at Ragan Communications. I answered her questions for a story she was working on here. The following is the full text of my reply to her on this subject. What kinds of PR firm will survive the "fast-approaching new media avalanche"? What steps will firms have to take to ensure that they make it through? I know a lot of PR firms that are chasing new accounts among publicly traded companies, which are seen as cash cows in the business. I also know a lot of firms whose sales teams are larger than their senior account staff which will actually get the job done. These firms have armies of new college-grad telemarketers spitting out press releases to the media. For a while you can get away with both approaches. Once the laws, rules and regulations change, the first group of PR firms will disapp... (more)

Attract Customers With Good Content

This article is a roundup of insights into how to attract customers with good content. There are many valuable lessons in these blog posts to leverage for creating and marketing white papers and eBooks. ClickDocuments: Content Marketing Cheat Sheet 3 Steps to Initiating a Successful Online Content Marketing Program How do you provide valuable content that educates readers yet also works to bring in new business? Patsi Krakoff discuss Denise Wakeman's response to these questions in 3 Ways to Write Content that Brings In Business Lesson When creating white papers, connect with your reader and get them to move to a deeper experience. For example, have them try out a demo or do some number crunching on your online ROI(Return on Investment) Calculator for your product. Everything You Need to Know About Creating Killer Content in 3 Simple Words What three words to keep in mi... (more)

Create a User Guide With WordPress & Jing for Free

As my development team at MioWorks rounds the corner on a significant update, I thought it was important to have a user guide that explained the features and told the story of the MioWorks application.  I started looking into online help systems around the open source ecosystem.  It seemed that everything I found was either overly complex or required time from my development & system administration team. As my frustration level grew I realized that WordPress was a solution I could use.   With WordPress.com I didn’t need technical help from my overloaded developer team.  I didn’t need any training since I already know the application from blogging.  And of course, the price is just right for a start-up company. You may only think of wordpress.com as a blogging site.  But what you may not know is that you can create content pages in a hierarchy.    I decided to use... (more)

Will Social Media and Ulitzer Replace Traditional Media Sooner Than Later?

M&A activity slowed significantly throughout the Information Industry in the 1st Half of 2009, as the total number of announced transactions fell by 29% and aggregate value dropped by 45%, compared with the same period in 2008. These trends indicate that while desire to do deals has been tempered, it does exist; but focus has shifted to smaller, strategic transactions. Although activity declined across the board, the hardest hit segment by far was News Media. Transaction volume in that segment fell by 70% from 68 deals in the 1st half of 2008 to 22 deals in the same period of 2009. It should be noted that while enterprise value multiples appear to have declined dramatically in the 1st Half of 2009, this is largely attributable to sales of distressed properties taking an increased share of activity. Removing this class of transactions from the picture reveals considerabl... (more)

Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future

Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content.  But for newspapers, ad revenue declines are exacerbated because the highly profitable classified advertising sections have almost disappeared as readers flock to the Internet.  Moreover, business-to-business magazines that are well positioned still offer uniquely valuable niche content that helps readers succeed. Their readers still count on them. That’s not so true for our local dailies. I believe that the potential nail in the coffin for local newspapers is the ease with which readers can access national and international content thanks to the Internet.  Conversely, I believe that the potential salvation for local newspapers is to become resoundingly local. Local Newspaper News Monopoly Disa... (more)