Social media has become an integral part of our PR campaigns at BLASTmedia,
especially Twitter. Clients often ask us, "Who is using Twitter and why
should it matter to us?" eMarketer recently published an article that answers
both of those questions, and many more. Want to know the demographics and
usage habits of the microblogging crowd? Read this article!
Here are a few highlights:
More than one-half of all Twitter users (53%) are women, and the majority are
75% of all Twitter activity comes from just 5% of users.
Not surprisingly, the more followers a user has, the more that person tweets.
I'm In Langley, WA this coming Saturday September 19th to speak about the
media play for cloud computing at New Media 2012. I like the agenda and set
up. Each speaker gets five min to make their case. Then comes a panel
discussion. The line-up includes people from the telecom world, gaming,
visual media and journalism. Here's the speaker list:
Tom Kennedy, Former Director, Multimedia, WashingtonPost.com
Brent Friedman, Partner, Electric Farm Entertainment
John du Pre Gauntt, Author, Consultant, Technologist
Joe Pulizzi, Junta 42; Author, Get Content, Get Customer
Alexis Gerard, Founde... (more)
Gartner analysts today highlighted the top 10 technologies and trends that
will be strategic for most organizations in 2010. Gartner defines a strategic
technology as one with the potential for significant impact on the enterprise
in the next three years. Factors that denote significant impact include a
high potential for disruption to IT or the business, the need for a major
dollar investment, or the risk of being late to adopt.
"These technologies impact the organization's long-term plans, programs and
initiatives. They may be strategic because t... (more)
For those of us who been around computing since the early days of PCs, the
consumer move to mobile devices and away from desktop and even laptop
computers is astonishing–and maybe a little terrifying.
First, smartphones such as the Blackberry, Nokia, and iPhone entered the
picture. But, as recently as 2007 total smartphone sales were only 122
million. Alex Cocotas of BI Intelligence predicts that annual smartphone
sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10
In the first year of its existence, 1981, the IBM ... (more)
According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends
report, content marketing is on the rise, with 93 percent of marketers using
content marketing, compared to 91 percent last year. For most, this is not
all that surprising.
Also not surprising: 42 percent of B2B marketers consider themselves
effective at content marketing, up from 36 percent last year.
Here’s where things get interesting: Of the marketers who consider
themselves ineffective at content marketing, 84 percent have no documented
content marketing strategy.
All of this explains why, this marke... (more)
I have compiled a list of how to's for Content Marketing that are relevant if
you are creating, marketing whitepapers and eBooks or for that matter any
type of content.
How To Create A Content Marketing Strategy
What are the questions to consider when creating any type of content? Rohit
Bhargava gives a useful checklist of questions you should ask yourself in his
blog post How To Create A Content Marketing Strategy
Lesson What is the problem you will try to solve? Who's going to care to read
your content and share it? What's the best platform and format to use for
your content? ... (more)