The Future of Marketing

Content Marketing Journal

Subscribe to Content Marketing Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Content Marketing Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

LOS ALTOS, CA -- (Marketwire) -- 06/14/12 -- Box today announced the addition of four new healthcare customers to the more than 120,000 businesses using Box globally. In the past year, the company has tripled enterprise growth and experienced a 200 percent increase in healthcare customers as leading organizations like American Hospital Association, American Lung Association, Greenway Medical Technologies and Human Genome Sciences adopted Box to share, manage and collaborate on content in the cloud. "Healthcare IT leaders have a massive opportunity to use cloud technologies to centralize the management of healthcare-related information to yield more expedient care and efficient operations," said Whitney Tidmarsh Bouck, GM of enterprise at Box. "By providing cloud services that are both intuitive and secure, Box has created a platform users love and adopt with a deep l... (more)

topseos.com Selects VJG Interactive as the Fifth Best Social Media Marketing Agency for March 2015

NAPLES, FL--(Marketwired - March 28, 2015) - topseos.com has announced the rankings of the 100 best social media marketing services for March 2015. VJG Interactive has been named the fifth best company due to their effective performance during the topseos.com meticulous evaluation process. The rankings are released each month to assist clients of online marketing services in selecting reputable services. These firms are put through the topseos.com genuine evaluation process in order to identify which firms produce the top overall solution. Firms are identified based on their performance in a benchmarking and analysis of their core services. This process consists of the use of a set of evaluation criteria, interacting with client referrals, and performing various market and industry research projects. To supplement the research the independent research team also conn... (more)

Ulitzer Names the World's 30 Most Influential Cloud Computing Bloggers

Cloud Expo on Ulitzer Ulitzer.com announced today "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo 2009 West, which took place at the Santa Clara Convention Center, California. Cloud Expo 2009 West drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Detailed information on how to become a Ulitzer blogger can be obtained  here. Ulitzer New Media Power Panel at the Santa Clara Convention Center, CA, during Cloud Expo 2009 West. "Ulitzer New Media ... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Confessions of a Ulitzer Addict

John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Ulitzer Live! New Media Power Panel at Santa Clara Convention Center

New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Ulitzer Live! West will take place on December 6, 2010, in San Jose, California. The Call for Papers for both events are now open. Ulitzer is a "new media" social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get ... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

Ulitzer FAQ Published

"In just over ten days, I had thousands of readers of my articles on Ulitzer, mainly on marketing and sales. It would be nearly impossible to get that at Ning for a new community site!" What is Ulitzer? Ulitzer is a brand new social media tool for creating, delivering, and consuming content on the Web. Anyone can create topics, magazines, and subject-based portals on Ulitzer, pre-populate them with over one million articles available, and launch a new Ulitzer topic in minutes. "In just over ten days, I had thousands of readers of my articles mainly on marketing and sales.  It would be nearly impossible to get that at Ning in ten days for a new community site!" John Ryan - http://johnryan.ulitzer.com Ulitzer vs. Ning - a Quick Review Ulitzer’s Amazing First 30 Days in Public Beta Can Anyone Apply To Become a Ulitzer Author? Yes, it's for anyone who wants to have a person... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Cisco Unveils Visual Collaboration Solutions in the Post-PC Era, Extending the Reach of TelePresence With New Mobile-to-Immersive Offerings

ORLANDO, FL -- (Marketwire) -- 03/27/12 -- At the Enterprise Connect trade show, Cisco (NASDAQ: CSCO) today introduced new people-centric innovations aimed at making it easier for people to collaborate anywhere, anytime in the post-PC era. The innovations, ranging from new desktop and mobile Cisco Jabber™ collaboration applications to Cisco TelePresence® systems, make it easy for users to move from one collaboration solution to the next based on how they work and their immediate task at hand (for example, moving from instant messaging to voice to video with the click of a button). The new Jabber and TelePresence offerings, which include a new immersive TelePresence system with optimized collaboration capabilities, are completely integrated, giving customers more mobility options while also extending the reach of their telepresence investments. Cisco specifically ann... (more)