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Content Marketing Journal

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Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics and usage habits of the microblogging crowd? Read this article! Here are a few highlights: More than one-half of all Twitter users (53%) are women, and the majority are young. 75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. ... (more)

Where the Hell's All This New Media Heading?

I'm In Langley, WA this coming Saturday September 19th to speak about the media play for cloud computing at New Media 2012. I like the agenda and set up. Each speaker gets five min to make their case. Then comes a panel discussion. The line-up includes people from the telecom world, gaming, visual media and journalism. Here's the speaker list: Tom Kennedy, Former Director, Multimedia, WashingtonPost.com Brent Friedman, Partner, Electric Farm Entertainment John du Pre Gauntt, Author, Consultant, Technologist Joe Pulizzi, Junta 42; Author, Get Content, Get Customer Alexis Gerard, Founde... (more)

Cloud Computing on Gartner's Top 10 List and SYS-CON Events' 2010 Calendar

http://twitter.com/fuatkircaali Gartner analysts today highlighted the top 10 technologies and trends that will be strategic for most organizations in 2010. Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt. "These technologies impact the organization's long-term plans, programs and initiatives. They may be strategic because t... (more)

Why the Massive Move to Mobile Computing Changes Content Marketing Rules

For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smartphones Soar First, smartphones such as the Blackberry, Nokia, and iPhone entered the picture. But, as recently as 2007 total smartphone sales were only 122 million. Alex Cocotas of BI Intelligence predicts that annual smartphone sales will hit 1.5 billion units by 2016. That’s 10X growth in less than 10 years. Tablets Triumph In the first year of its existence, 1981, the IBM ... (more)

How to Build an Effective Content Marketing Plan

According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising. Also not surprising: 42 percent of B2B marketers consider themselves effective at content marketing, up from 36 percent last year. Here’s where things get interesting: Of the marketers who consider themselves ineffective at content marketing, 84 percent have no documented content marketing strategy. All of this explains why, this marke... (more)

How to's of Content Marketing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content. How To Create A Content Marketing Strategy What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy Lesson What is the problem you will try to solve? Who's going to care to read your content and share it? What's the best platform and format to use for your content? ... (more)