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Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to customer connectivity. So you're frightened of this new world of connectivity, that's human. You want things to remain the same, that's human. Before you take the ne... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

Ulitzer Live! New Media Conference & Expo

http://twitter.com/fuatkircaali I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This was my first trip to the island. I didn't do any research and had false expectations based on my long-time love affair with the island of Cat Cay in the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the island, my pilot called a cab for me to take me to my hotel. According to the cab driver the island's population was around 30,000 off-season and well over 100,000 during its peak summer season. These numbers change drastically from driver to driver or whomever you ask, of course. As compared to a maximum three to six neighbors any time I go home to Cat Cay, this was an instant shock to me. I had a relaxing two-day weekend in Martha's Vineyard. As long as I ... (more)

Social Media is Here to Stay; Embrace It

New Media on Ulitzer The message from The Utah Technology Council’s (UTC) annual PR breakfast is clear: Social media is blurring the lines between PR, branding, advertising, marketing and social media. Don’t resist it. Harness its power. “People need to stop thinking in terms of social media marketing and PR vs. traditional marketing and PR,” said event co-chair and presenter Jack Hadley, CEO of Lava 7. Hadley was one of three social media experts, together with Rachel Herrscher of Today’s Mama and Brian Watkins of Adobe, who presented to PR and marketing executives last week. UTC member Neumont University hosted this year’s annual PR breakfast event which was sponsored by Business Wire. Social media outlets such as Facebook and Twitter allow public relations and marketing professionals to pull information from customers as opposed to the traditional methods of pus... (more)

Great New Social Media Marketing Tool: PitchEngine

Jump Start Your Online Public Relations for Free They call it public relations for a reason.  Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically.  But, you need to change your approach and your toolkit as part of a 21st century PR strategy. If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet.  You are not reaching the new influencers, to use Paul Gillen’s term. You need to do do more than reach those influencers. You need to take advantage of t... (more)

Web 2.0, You're Already There

What is Web 2.0? It's not software or a new web browser. Rather it's an idea that the web used to be (what's now called Web 1.0) marketers communicating to consumers. They simply read and responded to what was being put out there by marketers. Web 2.0 though is more interactive where these consumers become more like participants adding reviews about products, blogging, tweeting and so forth about you and your business. Web 2.0 is "We own the Internet. Play by our rules, or suffer the consequences". Web 1.0 was for consumers and Web 2.0 is for participants...those who create and add to information, not just read what others say. So how do you get on the Web 2.0. Well, you're already on it whether you're harnessing it's power or not. People are most likely already blogging about you for example. So how do you harness it's power? Blogs, micro-blogs, wiki's, message boar... (more)

Quit Using Email to Train Your Leads to Ignore You

When you were building your website, of course you asked yourself these questions: Who's going to read it? What will they get from what they read? What do they do after that? What do you do in response? So how does all that play into your interactive marketing campaigns? It's a similar process, only there's a lot more interaction with potential customers to use for fine tuning as the campaign progresses. We all get email marketing messages. The ones that really irritate me are the offers that get sent repeatedly with the exact same messaging. If it doesn't catch my eye the first time,  why would they think I want to see the same thing 5 more times in two days? At this point, I unsubscribe. Or ignore them because I know I'll get ten more for that webinar that I'm not sure I want to commit to now, so why bother? They aren't likely to let me forget about it. Don't you consid... (more)

So You Want to Be a Consultant

I’ve been consulting successfully for over 20 years now. That makes me an old-timer in many folks’ perceptions. Friends and associates often come to me for advice on how to start their own consulting business – mostly around how to position themselves as an expert in the market. Here’s the advice I give: Focus. The first inclination for any new consultant is to try to ‘do it all’. After all, you’ve dabbled in a number of different aspects of your field, right? Wrong. In my experience, the best way to be successful is to focus first on a narrow set of skills and areas where you can add the most value. You need to evidence your experience and success in a few key areas to get started. So focus on the areas where you’re strongest and most well-known by associates and peers – where you can have the most compelling references. You can always expand over time. Evidence yo... (more)

Is Ulitzer a New Trend or the Ultimate Death of Journalism?

I must confess I am very new to Ulitzer as an online channel of social communication media. But I am delighted about its raison d'être. However, I cannot but ask these questions: Is Ulitzer the beginning of a new trend or the ultimate death of journalism? Or is it the glorification of e-journalism? The realization of new journalism practice in the age of Web services and Internet Technology? These series of questions are being answered everyday as the new social media moguls and barons and baronesses of the Internet Media launched another online media channel, one after another. We must give kudos to the visionaries among us who realize the powerful role of Internet technology and quickly seized on its powerful promise by giving voice to every kind of idea and thought under the sun. And what has technology not redefined yet? Think about it, from e-retailing to e-democr... (more)

iBidcondo Offers "Deal Of A Lifetieme" With The Beat Condos in Dallas

After their groundbreaking live, online auction in Austin, iBidcondo is pleased to announce the latest addition to its Auction list: The Beat Condos at South Side in downtown Dallas, Texas.  The premiere iBidcondo Auction, where a winning bid of $87,000 was placed for a $690,000 Star Riverside Unit in Austin, was the first in a series of upcoming "recession buster" auctions.  Continuing to provide only the highest quality properties at remarkable prices, iBidcondo moves forward with the first auction of The Beat Condos set for Monday, July 27th, 2009. "The Beat Condos match perfectly with our iBidcondo audience. Our previous iBidcondo Auction leads me to believe that this is going to present another fantastic buying opportunity for iBidcondo's market" states Eugene Marchese, founder of iBidcondo. Developed by Matthews Southwest and CORGAN, The Beat Condos are exactly ... (more)

Stop Blaming Sales!

I had to remind a client of that fact as we were discussing their last product launch - a launch that was less successful than they'd hoped. The executive was complaining to me that the revenues just hadn't ramped as expected. The field was discounting, selling point products versus the complete solution, so margins were disappointing as well. The company had to finally assign quotas against the newly launched product to get the field to pay attention to this revolutionary whatchamadoodle. The field hadn't even found early reference customers - the company had only targeted the ones nominated by engineering. Does anyone else smell a rat? I surely did. I hear this story too often. All about how sales is the reason that product launches and marketing efforts fail - why our marvels of innovation never achieve the recognition (or revenue) they deserve. What a bunch of bal... (more)