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Personal Branding on Ulitzer I read an article by an author on Ulitzer.com and was amazed at the professional image it provided him. I immediately researched Ulitzer to see if there was yet hope for me. I am a technology blogger on the subject of mobile computing strategies.  As I was doing research I came across the author Ian Thain, a fellow mobile computing blogger, who had a very professional website on Ulitzer (www.ulitzer.com). Professional envy motivated me to investigate this thing called Ulitzer. Ian's website looked like he had spent a great deal of time and money on it - all things I am short on. I carefully studied Ian's website to see how it was set up.  It looked like an expensive industry portal with colorful graphics, animation and industry news. It had tabs that filtered articles, by most popular, by date, etc.  I have blogged for over 5 years so... (more)

Leveraging Social Media in Your Business

In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset. A good article that outlines the steps for the planning and strategic upfront work is "10 steps to a practical social media business strategy" by Allen Bonde, where he describes the fundamental and basic steps that must be done upfront, such as creating a mission statement and a marketing plan, assigning ownership and defining policies, all before getting to specific social media channels. Now assuming that you have done your strategy homework, let’s take a look at how we can leverage various social media channels in an integrated and orchestrated fashion (in terms of specific tactics) to ma... (more)

Is Ulitzer a New Trend or the Ultimate Death of Journalism?

I must confess I am very new to Ulitzer as an online channel of social communication media. But I am delighted about its raison d'être. However, I cannot but ask these questions: Is Ulitzer the beginning of a new trend or the ultimate death of journalism? Or is it the glorification of e-journalism? The realization of new journalism practice in the age of Web services and Internet Technology? These series of questions are being answered everyday as the new social media moguls and barons and baronesses of the Internet Media launched another online media channel, one after another. We must give kudos to the visionaries among us who realize the powerful role of Internet technology and quickly seized on its powerful promise by giving voice to every kind of idea and thought under the sun. And what has technology not redefined yet? Think about it, from e-retailing to e-democr... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Facebook, Twitter, LiveJournal Down! Did The Cloud Actually Burst?

I feel lost without my social web. As I sit waiting for twitter to return. I figured hey, it's been a while since I've logged into facebook. To my shock and possibly horror, facebook is also down. I can help but wonder if the sudden influx of users from twitter or vice versa facebook outages has caused a domino effect among the largest social networking sites. Currently I have no idea if the problems are related, but it certainly does show that the two sites are inextricably connected. Notably, both linkedin and friendfeed are responding just find. Yes, it's time to say this again, hey facebook & twitter where's your cloud bursting contingency plan? If you actually want to the the realtime pulse of the planet, you need to do better, much better.   -- Update -- Wall Street Journal is reporting that the outage is the result of a denial of service attack. ... (more)

Twitter 101 Guide for Business

Twitter on Ulitzer As more and more people are using Twitter, there is more effort being made by individuals and businesses to leverage Twitter as a business tool. Twitter recently published a Twitter Business Usage Guide.  There are three sections to this guide that include Getting Started, Best Practices and Case Studies. Here is the usage guide intro from Twitter, I encourage you to read the actual guide. Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter. When people working in the Empire State Building twittered that they were craving ice cream delivery, ... (more)

Positive Word of Mouth and Your Brand - Part 2

This is part two of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value.  It makes all the difference between positive or negative word of mouth about you, your service, or your business. I hope you were able to connect with your personal fan club and ask the questions posted in the first part of this process, Personal Brand and Word of Mouth – Part 1. It’s important that we research where we are in our personal brand and word of mouth in order to effectively move forward. Remember, we are not really focusing on what each individual says as much as we are focusing on the common traits or brand attributes mentioned. If you haven’t done it yet, for any reason (either fear, lack of ... (more)

MLB.com: Ignoring Requests for Removal from Email List

I know you’re all waiting for the final posting in the “What it Means to Participate” series, but I want to share my experience with MLB.com with you. As a marketer I find it interesting that they are not able to remove me from their email list. A few months ago I purchased Giants tickets through MLB.com to take my mom, nephew and boyfriend to a game. It was the first time I’d personally purchased tickets to a Giants game, so understandable that I would now be on their email list. Right away I started receiving emails from MLB.com. I like baseball, but not enough to want emails about it, so I scrolled to the bottom of the email and clicked to unsubscribe. A confirmation page came up confirming that I had indeed unsubscribed. But apparently, it didn’t take on their end. For three months now I have been receiving emails from MLB.com and have now tried to unsubscribe... (more)

Microsoft to Data-Mine Facebook & Twitter

Twitter on Ulitzer Microsoft has cut non-exclusive deals with both Facebook and Twitter for Bing to search their real-time data feeds. Google has followed suit at least with Twitter, but Facebook is the prize because it has like 40 million updates a day from its 300 million users. Not all Facebook updates will be searched by Bing, however, only the ones made available to the wider public. Facebook, where Microsoft has an equity stake, will apparently provide users with a numbers of new tools to do so. It is unclear how much Microsoft is paying. The Twitter integration is already in beta. The deals suggest that Twitter, which has raised $155 million in venture capital, will see its first revenue since ads will follow. Terms were not disclosed. ... (more)

Great Social Media & Content Marketing Quotes in 2009

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