The short answer is yes. In our estimation, roughly 70% of today's PR firms
with their traditional public relations and communications business
structures will not survive the fast-approaching social media avalanche. The
remaining 30% that need to reinvent their position real fast in their newly
morphed industry will prosper, compared to where they were and what they were
For publicly traded companies, current rules dictate that information can be
made public by a press release or by a telephone conference call but not
simply on a website. Ninety percent of today's PR firms are still in business
simply because of this single rule.
For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan
Schwartz asked the SEC to change this rule. Well, the new White House is
already posting the President's weekly address... (more)
Business leader, best-selling author and Hall of Fame speaker Scott McKain
joined Ulitzer with his blog syndication at
Scott McKain is the Co-founder and Principal of The Value Added Institute, a
think-tank that examines the role of the customer experience in creating
significant advances in the level of client loyalty. He is Vice Chairman of
Obsidian Enterprises, a dynamic holding company with 19 companies in diverse
industries, that was named one of the "fastest-growing companies" in America,
and is also Vice Chairman of Durham Capital Corporation.
Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While
Your Competition Fails" has already reached the #1 spot on Amazon.com's list
of Customer Service Bestsellers! He is the author of two #1 additional
business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)
I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I
took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This
was my first trip to the island. I didn't do any research and had false
expectations based on my long-time love affair with the island of Cat Cay in
the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the
island, my pilot called a cab for me to take me to my hotel. According to the
cab driver the island's population was around 30,000 off-season and well over
100,000 during its peak summer season. These numbers change drastically from
driver to driver or whomever you ask, of course. As compared to a maximum
three to six neighbors any time I go home to Cat Cay, this was an instant
shock to me.
I had a relaxing two-day weekend in Martha's Vineyard. As long as I ... (more)
Cloud Expo on Ulitzer
Ulitzer.com announced today "the World's 30 most influential Cloud bloggers,"
who collectively generated more than 24 million Ulitzer page views.
Ulitzer's annual "most influential Cloud bloggers" list was announced at
Cloud Expo 2009 West, which took place at the Santa Clara Convention Center,
Cloud Expo 2009 West drew more delegates than all other Cloud-related events
put together worldwide.
"The world's 50 most influential Cloud bloggers 2010" list will be announced
at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the
Jacob Javitz Convention Center, in New York City, with more than 5,000
expected to attend.
Detailed information on how to become a Ulitzer blogger can be obtained
Ulitzer New Media Power Panel at the Santa Clara Convention Center, CA,
during Cloud Expo 2009 West.
"Ulitzer New Media ... (more)
I have compiled a list of how to's for Content Marketing that are relevant if
you are creating, marketing whitepapers and eBooks or for that matter any
type of content.
How To Create A Content Marketing Strategy
What are the questions to consider when creating any type of content? Rohit
Bhargava gives a useful checklist of questions you should ask yourself in his
blog post How To Create A Content Marketing Strategy
Lesson What is the problem you will try to solve? Who's going to care to read
your content and share it? What's the best platform and format to use for
your content? How will you promote your content? How to master Better
Business Blog Writing
Patsi Krakoff in her blog post Content Marketing on Your Blog: How to master
Better Business Blog Writing shares her insights on what it means to do
content marketing on your business blog.
Lesson Connect and build ... (more)
The answer is yes, suprememly well in terms of promoting your site rather
than improving your website ranking in Google. The question is, where you
syndicate your articles to, and in turn, which news and press outlets pick
those articles up for maximum exposure, and also if those articles on the
submission site have a chance of ranking themselves.
I avoid article submision sites these days, although they can still be
useful. The problem is the competiton is so intense in these places, why
bother if you can cut them out altogether?
The first place for your articles is your own blog, next, it’s getting
those article noticed via social media sites and your articles syndicated to
other sites. I’ve done that a lot in the past on this blog, but shortly,
I’m going to spend a bit of time away from the blog, and add articles to
other sites and do a few guest posts I have li... (more)
Social Media on Ulitzer
I use all of these social media tools and although they haven't put me on my
own island in the Caribbean yet, I'm very pleased with the combined results.
1. Twitter – It’s the fastest way to share that you have created
something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage
your Twitter efforts and research. Huge audience with lots of active
participants. There are a few shady characters on Twitter but just like being
at Grand Central Station, you just step aside and keep moving. It doesn't
mean you eschew the benefit. Micro-blogging is probably here to stay so it's
a good idea to get up on good habits regardless of what future tools look
2. Linked In – It’s the professional network standard where people will
find you. A terrific way to maintain knowledge of what former colleagues are
doing now. You can also join gr... (more)
Lee Novak, one of the top sales executives in the country, launched his
Ulitzer blog to share his experience, insights, and sales coaching tips. Lee
Novak, a Sales Management Executive for 25 years, uses a proven people-first,
client-first philosophy. Lee has a reputation for building teams that not
only are high-performance groups but also that do business the right way, at
the right time and for the right reasons.
Novak publishes his Ulitzer blog posts on his two topic sites:
Lee Novak on Ulitzer (http://leenovak.ulitzer.com)
Team Building (http://teambuilding.ulitzer.com)
Sales Coaching (http://salescoaching.ulitzer.com)
He received numerous awards for his sales leadership, innovativeness and
measured performance while working in various executive roles at ADP Dealer
Services (a Fortune 500 company in the technology and service sector) for 21
years - where he was... (more)
Thirty-three years ago, I was invited to go to Hershey, Pennsylvania and give
a speech. I never in my wildest dreams could have imagined what would happen
as a result…
At the time, I was working all summer for the National FFA Organization at
their summer leadership programs, teaching and directing a conference where
over 100 high school students from across the country would take part each
week in personal development activities and visit Washington, DC.
This opportunity to address the awards banquet at the World Livestock
Auctioneer Championship would be a chance to get away for a weekend, as well
as earn some much-needed funds, so I accepted.
When I arrived in Hershey, I learned from the meeting coordinator that a film
crew from Germany was making a documentary about the event, and he introduced
me to the director or the project. It was one of those instances wher... (more)
My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from
within an existing audience. There are already thousands of readers coming
to the Ulitzer site, so if they are interested in my topics such as
marketing, they will find my articles as well as others. Ulitzer allows the
writer the ... (more)
Focusing on website navigation paths makes perfect sense for B2B websites
with lengthening sales cycles. The added pressure for marketers to produce
measurable ROMI means that each click needs to be considered a conversion
that strengthens engagement, builds trust, and leads to verifiable
conversations. Websites should drive buyer momentum and work toward reversing
that lengthening sales cycle statistic.
When you build a B2B website, it’s imperative that you think about the site
user's context. You need to plan for and strategize every click and
interaction by focusing on your website visitors’ thought processes. What a
user decides to do next, after a click, should be anticipated, not an
afterthought. Every scenario you can map out will help your website get
closer to delivering value that matches needs. Because, let’s face it,
buyers will only spend so much effort... (more)