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Latest Articles from Content Marketing Journal
Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying process. To be successful, these marketers need to quickly transition from conventional ...
By giving enterprises the ability to add real-time voice, video, and data-sharing capabilities from their websites, email communications and mobile applications, Jabber Guest can help improve sales, speed problem resolution and drive customer satisfaction. Built to support the upcoming...
Anytime, anyplace, anywhere' collaboration is now a reality as Easynet Global Services has created the ultimate unified communications experience, integrating Microsoft Lync and Office 365 with Polycom's virtual meeting technology for the first time ever. The pioneering secure platform...
You don’t often hear the words ‘Government’ and ‘Innovation’ together, however while the USA`s Cloud First initiative certainly kick-started more Cloud adoption, really the important part of this development has been the emergence of the public sector as a...
I don’t blog or read blogs as much as I once did but I like keeping up with the state of the art. So here’s a link to Marketing Sherpa’s 2012 “best-of” list for marketing blogs . I listed them all so I can easily go back and refer to them all: Best Social ...
$104 Billion in valuation, 16 billion raised in its IPO, we can’t help but gape at this phenomenon of our age with open mouths. With more than 900 million actively engaged users, it’s the largest community the world has ever known. Google search is not quite dead yet, but Facebook is ...
The Canada Cloud Network (CCN), a new industry consortium intent on establishing Canada as a world leader in the field of Cloud Computing, is pleased to announce their formal launch and the immediate availability of membership services including ‘Social Cloud PR’.
I can barely control my indignation when I read articles about Google Plus as a tool for “social collaboration”. These articles sometimes come from writers I respect. I guess we have a difference of opinion on this. Here are my reasons why I think Google Plus is not a tool for social c...
Rethink Your Content Marketing by Aiming at Billions of Buyers on the Move For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smar...
Dion Hinchcliffe of Dachis Group is one of the brightest minds in the nation today. For years he has helped individuals and organizations think through complex challenges. And for years he has proven he can glean trends and impart their relevance to decision-makers. He is world renowne...
For the last few years social media has been the talk of the internet.  Websites like Quora and Pinterest have become the Cinderella stories of the tech world.  What originally started out as a novelty, has now become an integral part of SEO and content marketing tactics.  Everyone wan...
Last week, our President, Jeff Erramouspe (@jefferramouspe), sat down with DemandGen Report via Skype to discuss the latest trends surrounding content marketing  and marketing automation.  The focus of the discussion revolved around the symbiotic relationship between content and market...
One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife.  While it is true that this show may actually decrease your IQ as you watch it, I firmly believe that you can offset the loss of brain cells by making snarky comments about the participants, thus impro...
LONDON, February 20, 2012 /PRNewswire/ --
If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. In less than 5 months after launch, Social Media Examiner was decla...
I am Robin Van Auken, founder of The Omnibus, an alliance of writers and editors, digital publishers, historical researchers, public relation specialists, graphic artists and web designers. Organized in 2001, it has kept its mission clear: To help our members and our clients preserve, ...
Twitter is not only a great tool for marketing but also a great way to connect and learn from the movers and shakers in your industry. Tom Pick of KC Associates and Cheryl Burgess of Blue Focus Marketing have created #Nifty50 Top Twitter Women. Read on to find out more about who is on ...
60 Speakers, 60 Minutes, 60 Ways “Personalization” is Revolutionizing the Field of Marketing As We Know It. Tune in at 1pm EST on March 29, 2011 (or listen to the webcast anytime later) for virtual conference Future of Marketing 2 to learn how to personalize your marketing. We markete...
A new service called @sggst (pronounced 'suggest') that enables Twitter users to find the best prices for products has launched its beta service in the UK. Twitter users who include @sggst and the name of a product in a tweet, receive a tweet back with a link to buy the product at the ...
Cloud Computing Journal authors look at the short- and mid-term future of the Cloud. Today we start with KEVIN L. JACKSON Editor, Government Cloud Computing on Ulitzer, and LARRY CARVALHO, the 2011 Instructor of Cloud Expo's ever popular Cloud Computing Bootcamp.
How do you capitalize on opportunities that deliver truly high-velocity growth for your business? Rebel Brown new book Defy Gravity: Propel Your Business to High-Velocity Growth answer that question. Click here for more information on how you can get your FREE Defy Gravity Workbook (on...
Empower yourself to create and market exceptional white papers that will help you reach your business goals and achieve success. White paper expert Jonathan Kantor will be offering an online white paper called White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White P...
Why should you reach out to that partner organization that has mastered email marketing and that Red Bull chugging, green-colored spiky haired young fella for your social media? They "get it" and you need them on your side. Knowing the weakness and blind spots in your marketing organiz...
Will reading from ink on paper bring the same odd glances that those who still type (if any) on a typewriter now receive? There is something mystical about the experience of settling in with a newspaper. A park bench, a library couch, a kitchen table is transformed into a sacred place ...
As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign ma...
Pew Internet has published the results of an important survey on how we’re getting our news today. I haven’t read the whole thing but one little point leaps out already: Among those who get news online, 75% get news forwarded through email or posts on social networking sites...
In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset. A g...
Zerista, the leading provider of next generation event networking software, today released its mobile social networking application at the GSMA’s 2010 Mobile World Congress, the preeminent event for the global mobile industry. The many thousands ...
Social media marketing is hot hot hot. While the disjointed components have risen and fallien with the VC tide for some time now, a coherent roadmap is emerging for marketing a brand, product or service via social media. No longer just a fad for college kids or a way to virally promote...
Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose. So what are these new rule...
Ulitzer is the first new-media platform in the world that revolutionizes how we will create, deliver, and consume content on the Web. "Ulitzer Live! New-Media Conference & Expo" will debut on June 14, 2010, in New York City and a world-class Ulitzer faculty will analyze the new-media r...
Global small businesses can use local business listings on the Internet as a yellow page alternative and to be more easily located by mobile local consumers. Internet based Local business listings are free through the major search engines and display in search results, as well as on m...
The American Revolution produced many notable newspapermen who wrote passionately in support of independence and who injected into their writings the idea of a free press. Many of their writings helped develop the press freedoms that were written into the Constitution and the Bill of R...
Social media marketing is a trend, not a fad. But,  most small to medium-sized businesses have yet to participate fully and enthusiastically. We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting...
Integrate your online and in person efforts by learning from Truebridge’s work in the banking industry. Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketi...
The recent launch of Google's real-time search engine is set to have a positive impact on the social media marketing industry and improve the results of campaigns according to Reality Digital, the leading provider of social networking software for brands and businesses. Google real-tim...
We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ...
How do you connect with your customers? The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Marketing strategist Bob Gilbreath’s new concept, ...
Social media activity has skyrocketed over the past three years -- in 2007 Forrester Research reported that just over half of all Internet users were sharing content and going online. Now it's over 80 percent. As people have adopted social media, companies have migrated online and b...