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Content Marketing Journal

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Latest Blogs from Content Marketing Journal
Marketer’s Corner Across 30 years of B2B marketing I’ve seen my fair share of changes.  The last ten years have probably been the most disruptive, especially when it comes to content marketing. Here is a list of the top four reasons why content marketing campaigns fail: Weak prospect e...
The explosion of marketing technology has meant big changes for marketers. But what does it mean for our strategies, and how do we keep up? 14 experts share their ideas. The post 14 Experts Weigh in on Marketing Technology Strategy appeared first on Right Source Marketing.
Kevin Benedict and Gail Moody-ByrdKevin: Thanks for joining us today Gail!  Let’s talk about your title, Vice President and Head of Web Marketing at SAP.  What do you get to do in this role?Gail: It’s really an interesting new role. It was created to do a couple of things. SA...
All over the Internet, there are blog posts and authors sentencing intranets to death. Is this true? (maybe, why not?). Most of these —somehow— biased blogs express the opinion that … Continue readingIs the corporate intranet dead? The post Is the corporate intranet dead? appeare...
When companies grow their nominee they start having challenges they didn’t have before: it’s harder to know what each individual is doing and corporate communication becomes blurry and complex. As … Continue reading10 Internal communications tools and channels you didn’t consider...
Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices. The post Why Marketing is Broken — and How You Can Fix It appeared first on Right Source Marketing.
Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices. The post Why Marketing is Broken — and How You Can Fix It appeared first on Right Source Marketing.
You visit a website. You register for a white paper download. You get an email. Open it, and you get another one in 2 days. Ignore it and three days later, you get another one. And so it goes. Welcome to the wonderful world of IF/THEN marketing automation statements – probably th...
We are in a bit of a quandary when it comes to social media management and automation. Brands need to interact and engage constantly with their customers via social to uphold their loyalty. If you want to turn your followers into paying customers, winging it daily is not a viable strat...
The post What the Heck Am I Doing In Content Marketing appeared first on HFB Advertising Design Agency.
The post Using Social Media Marketing For Your Products & Services appeared first on HFB Advertising Design Agency.
What, exactly, did Facebook, Twitter, Google, and other tech giants do to empower or enable bad actors (foreign governments, radical organizations, Russians) to influence the outcome of the 2016 elections? How did it happen? Who is to blame? How can we prevent it from happening again? ...
CHICAGO – Macon Raine, a B2B SEO and PPC content marketing agency, has announced a new strategic marketing partnership with DAWGS Inc. “The new partnership with DAWGs is exciting,” said Anne Tuisl, director of account management for Macon Raine. “DAWGs is doing amazing things to combat...
I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing. The post The Invasion of Ideas originally appeared here on Shelly Palmer
This is a collection of marketing unicorn resources curated from sources across the web. Why Marketing Unicorns Are Such a Big Deal | Earnworthy earnworthy.com/marketing-unicorns/ Jun 29, 2015 – Let’s face it. Marketing is changing in a big way. The days of Don Draper ...
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a jugg...
FROM THE TRIBLIO WEBSITE A collection of 40 beautiful content hub examples. Multiple case studies have already proven that optimized content hubs help increase awareness, time spent on the website and lead conversions…and what marketer doesn’t want that? FROM ACROSS THE WEB A variety o...
To be successful, a marketing team must include a variety of people. As you build your team, make sure to look for these 7 types of people. The post Want a Successful Marketing Team? Hire These 7 Types of People appeared first on Right Source Marketing.
Interviewing your clients and gaining customer insights can help you take your strategic marketing plan to the next level. Here’s why. The post Why Customer Insights Will Improve Your Strategic Marketing Plan appeared first on Right Source Marketing.
Last week I was looking at our web analytics and saw some unfavorable trends in our site visits. There were some dips and declines. My slow but steady upward trend was starting to level. The horror, I know. Look, we all know content is king, but when you are running marketing for a sma...
Bonus: When you purchase KiSSFLOW today, you will get this exact Content Marketing app for... The post 5 Steps to Automate Your Content Marketing Workflow appeared first on KiSSFLOW.
The other day I wrote a post about Account Based Marketing “ABM”. This was prompted by a short blog post I read on ABM, and it resonated with me as a pretty cool idea. I received a lot of responses from people “in the know”, and I quickly realized that … T...
10 CONTENT MARKETING Resources  Content is king, unless it’s just content. As more and more marketers shift their strategies, more attention (and money) is being bookmarked to establish analytics-based content marketing strategies. Content creation itself is easy. The difficult part ab...
The post 5 Ways To Improve Content Marketing Strategy appeared first on HFB Advertising Design Agency.
                      In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. (...
B2B Marketing Resources for Busy Marketing Departments Utilizing solid B2B marketing resources can be the difference between a good marketing department and an amazing marketing department. Macon Raine has created 12 high quality, easy-to-use resource templates that any marketing depar...
The post 5 Reasons To Use Content Marketing For Business appeared first on HFB Advertising Design Agency.
Do the blog posts that you write with so much effort also bring you a good amount of organic traffic from search engines? It’s true that SEO has become more difficult and more competitive in the last few years, specially after Google rolled out a series of massive changes to its ...
Having worked in and led both a corporation and an agency, I consider myself equipped to advise recent college graduates with an interest in marketing on where they should start. Although some graduates aren’t blessed with dozens of opportunities and therefore may not have a choice, wh...
Content marketing writer’s Block? Don’t focus on content – focus on insight! Stuck in your content marketing? Looking for content marketing ideas? Don’t sit in a room brainstorming without data, instead, respond to user demand for content by approaching your brainstorming armed w...
Content marketers spend a lot of time conceptualizing and creating remarkable content as part of their content marketing strategies. But if that content never reaches the right audience, it’s not going to make a difference. Marketing automation is a powerful tool that helps you deliver...
The globe rotates around digits and information. With data, you can measure purchases, sell, like/dislikes and millions of other things. There is no existence of a world without data. Today, what is going on behind the scenes is all due to big data. Business World is highly dependent o...
Creating The Best Customer Experience Today, we’re discussing Customer Experience or (CX), both online and offline and how you can Improve the customer experience of your business. No business (online or offline) can succeed without customers, so why wouldn’t we focus our a...
No matter how hard you try, you can’t turn a blind eye (or a deaf ear) to content marketing. It’s everywhere you turn. Talk about any niche or industry, it’s simply impossible to achieve marketing success without content. Web users, readers or customers are all hungry...
Technology advances and it’s truly an indication for the software developer to stay updated with the latest software development trends to cope with the fast moving world. A good professional will always adapt new technology and learn for self-improvement.Here are some of the latest so...
A couple weeks back, I was a guest on the This Week in Marketing radio show, hosted by Mihali Stavlas. Over the course of an hour, we covered many important aspects of content-driven marketing — its origins, the importance of planning, the intersection of marketing and technology, and ...
The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? The answer to #1 is easy and I’m going to steal a page from Content Marketing Institute because they sum it up pretty ...
In any business, there are a lot of boxes that need to be checked: processing payroll, paying taxes, hiring staff. These are non-negotiable tasks. A content marketing plan has become almost non-negotiable in business. In 2014, 93% of marketers said they used content marketing. That’s a...
The digital marketing industry is a huge one. There are countless companies offering a range of digital marketing services – SEO, PPC, social media marketing and content marketing. But do you know which of these services has the most demand? Alexandra Tachalova recently conducted a sur...
Yay. You’ve evaluated and selected a marketing automation platform. Umm. Okay. Now what? When you were evaluating marketing automation platforms, your sales rep should have explained it for you. If he or she didn’t explain it, we will. Generating leads won’t be easy or fast. It will ta...