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Content Marketing Journal

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Content Marketing Authors: Will Davis, Ben Bradley, Harris Brown, Shelly Palmer, Mike Sweeney

Related Topics: Content Marketing Journal


Write Compelling Content To Connect With Your Readers

Tips from many blog posts on how to connect with your readers

There is so much to be learned about writing and how to connect with your readers. Buckle up for a fantastic ride. What follows is a collated a list of (pure gold!) resources for you to enjoy and improve your writing skills.

ClickDocuments: Content Marketing Cheat Sheet

What can you learn from some of best writers in history? Brian Clark discusses how business people faced with the task of writing for marketing purposes can learn from Ernest Hemingway in his blog post Ernest Hemingway’s Top 5 Tips for Writing Well. Henrik Edberg gives advice on how to write better from one the most popular fiction writers of the last few decades: Stephen King. Henrik's blog post is Stephen King’s Top 7 Tips for Becoming a Better Writer.

Today, marketing is a two way conversation. How can you incorporate interactivity in your content? Brian Clark and Patsi Krakoff discuss how to spark interaction with your audience that increases engagement. Although their tips are for bloggers, the lessons are applicable to anybody creating marketing content. Patsi Kraoff's blog post is 7 Top Ten Ways to Get Readers to Respond. Brian Clark's blog post is Four Easy Ways to Create Innovative Content With Interactivity.

All content creation is to get the reader to think and take action. How do you connect with your readers and make them think? Patsi Krakoff says that all readers are different and are looking for different things. She discusses how to make a connection in her blog post 8 Simple Writing Steps to Connect with Readers. Once you have made a connection, the goal is to get the reader to 'think'. Patsi's insights on stimulating readers is given in her blog post 10 Ways to Write to Make Readers Think. Denise Wakeman's shares her insights on 10 Ways to Connect with Readers.

Isn’t the goal of all writing to influence the reader in some way? How do you convince your readers to do something or agree with your point of view? Read Brian Clark's blog posts Ten Timeless Persuasive Writing Techniques and The 5 Immutable Laws ofPersuasive Blogging. Jennifer Stewart's insights on getting readers to follow a particular course of action is at How To Write Persuasively.

Michael Stelzner shares his picks of blogs, blog posts and books where you can find doses of inspiration on writing better. Read Michael's blog posts Top 10 Blogs for Writers - The 2008/2009 Winners, Top 10 Blog Posts for Writers (The Best From The Best in 2008!) and Top 10 Books for Writers - The Finalists.

Key lessons that apply to writing white papers and eBooks

  • Use a title that is creative, interesting and attractive. The title should indicate what the reader will learn.
  • Capture your reader's attention by posing questions in the beginning of your content.
  • Focus on the problems of the reader and how your solution will help solve those problems.
  • Show, rather than tell. Give proof of why your solution is the best. For example, use case studies to highlight the benefits of your product.
  • Write persuasively to convince the reader to take action. Talk about benefits of your product solution rather than a laundry list of features.
  • Introduce interactivity in your content. For example, create a video of your product instead of writing a long data sheet.
  • Have an explicit call for action towards the end of your content.

More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.