The Future of Marketing

Content Marketing Journal

Subscribe to Content Marketing Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Content Marketing Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Content Marketing Authors: Will Davis, Ben Bradley, Harris Brown, Shelly Palmer, Mike Sweeney

Related Topics: Cloud Computing, Citrix Virtualization Journal, CIO, Twitter on Ulitzer, Content Marketing Journal, Facebook on Ulitzer, Marketing and Sales, Microsoft Developer, CIO/CTO Update, Telecom Innovation, The Social Media Guide, Java in the Cloud, WebRTC Journal

WebRTC Journal: Article

Unified Communications Comes of Age

Easynet is looking at integrating WebRTC, which enables plugin-free voice and video chat from within the browser

Anytime, anyplace, anywhere' collaboration is now a reality as Easynet Global Services has created the ultimate unified communications experience, integrating Microsoft Lync and Office 365 with Polycom's virtual meeting technology for the first time ever. The pioneering secure platform, painstakingly designed by Easynet's expert engineers, brings choice and flexibility to the mobile enterprise, and represents another industry-first for Easynet. Meeting delegates experience the outstanding quality of real-time, high definition videoconferences on-the-go from wherever they are in the world using their Smartphones, tablets or desktops. The platform integrates voice, social networking, scheduling, instant messaging and a host of other features and benefits.

Ideal for businesses migrating to the cloud, the virtualised environment means lower costs and added flexibility and removes the need for equipment. As it uses encryption technology, it guarantees network traffic is protected even when travelling across the Internet rather than a corporate network. With this solution, Easynet demonstrates its capacity to innovate and simplify complexity whilst addressing a major trend: virtual collaboration anytime, anywhere with any device.

Register FREE for WebRTC Summit here ▸ http://bit.ly/1exOL9h

As the largest plant breeder and seeds company in Europe and the fourth largest in the world, Limagrain has over 8000 employees with whom it needs to share information efficiently to ensure the successful running of its business. For the past five years, using its pioneering technology Easynet has worked with Limagrain to support its strategy to improve efficiencies. Easynet rolled out an application-aware network connecting Limagrain's headquarters and principal data centre with its production sites, research and development centre and offices across the world.

As part of an initial pilot phase of a new project, Easynet is now integrating Limagrain's Office 365 users with its room-based videoconferencing solution, providing effective collaboration by extending the use of video meetings and improving the take-up of videoconferencing across the company. This in turn delivers a maximum return on investment, as Easynet's 'concierge' service ensures support and a user-friendly experience.

Denis Charré, CIO from Limagrain said,"We wanted to ensure better collaboration within our organization, even when our employees are using mobile devices while on the go. Working with Easynet has helped us complete our unified communications strategy that will benefit all and put the face-to-face relationship back at the heart of the way we work on a daily basis. This strategy relies on efficient real-time communications, which will accelerate the decision making process and ensure we can be more reactive and agile everyday".

Easynet's pilot for Limagrain is part of the strategic evolution of its mature Managed Video Conference solution. By combining Lync 2013 core applications into its global video network, Easynet can provide a zero infrastructure cloud videoconferencing and content sharing service.

Easynet's vision for videoconferencing is to enable its customers to join a conference via any social media platform, whether Facebook, Skype or Facetime, and from an employee's own device as well as from traditional conference rooms. As part of this evolution, Easynet is looking at integrating WebRTC, which enables plugin-free voice and video chat from within the browser.

Justin Fielder, CTO, Easynet Global Services said, "This is the kind of awe-inspiring technology we'd have read about years ago and wondered how and when it could ever become a reality. Now it has, mobile enterprises really can be mobile and Unified Communications has finally come of age in what's another industry-first for Easynet Global Services. Limagrain is a perfect example of a global business which is using pioneering technology to improve not just its IT and its collaboration but its entire operation." He continues, "We'll continue to drive the tech revolution with more industry-firsts which help our customers make their business better".

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.