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ad:tech San Francisco Announces Keynote Sessions Focused on Digital Makeovers and the Evolution of Digital Marketing

ad:tech San Francisco 2014, the largest digital marketing event of the year, announced today two keynote sessions with top influencers in the ad tech industry. Each speaker will discuss current and emerging digital marketing trends and will serve to educate the audience on untapped opportunities in the industry in 2014 and beyond.

The first keynote on Wednesday, March 26, 2014 at 1:00 p.m. PST, titled, “Why Your Business Needs a Serious Makeover – For the Digital Era,” features Ryan Holmes, CEO and founder of HootSuite. The session will discuss the importance of innovation and agility in the implementation of emerging digital technologies within the day-to-day operations across organizations such as HootSuite, drawing examples from their first-hand success. Mr. Holmes will also walk the audience through the evolution of marketing and will share how cutting-edge marketing tools, such as social media, can benefit entire organizations, including sales, customer support and marketing departments.

The second keynote, a fireside chat with John Battelle, executive chairman of sovrn Holdings, Inc. and the author of The Search and What He Hath Wrought will discuss the history and evolution of digital marketing, including its hindrances and untapped opportunities. “The Evolution of Digital Marketing: From Content Marketing to Programmatic” will occur on Thursday, March 27, 2014 at 9:00 a.m. PST and will touch on a generational shift occurring among online marketers, what’s in store for content marketing, the evolution of video and mobile advertising, why new and innovative tools deliver extreme value to publishers and advertisers, and the shift that brands have had to make in becoming expert marketers.

“We’re thrilled about the caliber of this year’s keynote speakers and the topics that will be discussed,” said Kimberly Dunn, marketing director for ad:tech. “The ad tech industry is an ever-changing market that requires constant innovation and agility to stay afloat. Attendees will leave these sessions feeling up-to-date with current and future ad tech trends and best practices, and ready to launch forward in the industry.”

The two-day event will take place on March 26th and 27th 2014, and will feature four keynote speakers from top influencers in the industry, in addition to a final marquis speaker. The remaining keynote speakers will be announced in the coming weeks.

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About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in six countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.

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